Press Releases

For Immediate Release

Contact:
Jan Dailey, SVP, Marketing Manager
972-391-6191, jan.dailey@tnbcard.com

Kristine Tanzillo, Dux Public Relations
972-889-9577, kristine@duxpr.com

Rewards2U® Card Loyalty Program from TNB Card Services
Strengthens Credit Union Relationships with Members

DALLAS – July 2, 2007 –TNB Card Services has launched an innovative loyalty rewards program designed to strengthen relationships between credit unions and their members. TNB’s Rewards2U® program goes far beyond typical rewards programs, thanks to its range of awards flexibility, including relationship rewards linked to other credit union products and services.

Rewards2U is for credit unions of all sizes, and accumulates points for debit and credit cardholders based on card usage. Points may be redeemed for a broad selection of brand-name merchandise; downloadable music, videos, and mobile phone ringtones to attract Gen X and Gen Y members; unrestricted airline, hotel, and car rental travel options, including cruises; and even charity donations to organizations such as the Children’s Miracle Network. This flexible rewards program eliminates travel blackout dates and other restrictions letting cardholders redeem their points through any travel agency.

In announcing the Rewards2U program, TNB cited 2006 industry data from Visa that notes 77 percent of all credit card volume and 80 percent of all transactions were linked to rewards. Also, an Edgar Dunn & Co. study showed that average spending by debit cardholders increased 22 percent when the cards earned rewards.

"Rewards have become the price of entry for card programs,” said Dusty Bowers, senior vice president and national sales manager of TNB Card Services. “With the average U.S. household participating in 12 loyalty programs, credit unions can no longer ignore the importance of offering rewards."

Rewards2U can be customized so credit unions can rename it and brand it as their own offering. It is a robust, turnkey program that provides monthly performance reports and points liability tracking, supported with marketing materials, a 24x7 member contact center, and a dedicated program website personalized for each credit union.

Credit unions can leverage Reward2U to create a relationship rewards program designed to motivate or reward members for using all of their products and services. For example, rewards can be structured to leverage special promotions or for members who utilize other credit union services such as automatic bill pay, direct deposit, auto loans, etc.

"We developed Rewards2U to drive members to use their cards and other credit union products more often," Bowers said. "A loyalty program not only strengthens members’ ties to the credit union, but also drives revenue through increased usage. Rewards2U’s flexibility and easy implementation will enable credit unions to boost the performance of their credit and debit cards and entire product portfolio."

TNB also offers consulting services to educate credit unions in best practices for rewards programs. From developing strategy, selecting the rewards, targeting members and monitoring and measuring results, TNB’s loyalty expertise enables credit unions to create well-rounded programs that retain members and help keep them satisfied, interested, and loyal.

-t-t-

About TNB Card Services
TNB Card Services, owned and directed by credit unions since 1976, provides electronic payments processing, as well as an agent issuing solution for credit unions nationwide. Serving more than 450 financial institutions and managing more than 1.6 million cards, Dallas-based TNB enables credit unions to enhance member loyalty through credit union-branded card products. For more information about TNB, go to www.tnbcard.com or call Dusty Bowers at 800-422-0733, ext. 6555.

###